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Tourism, Territories and Business

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What is the objective of the course? What is it?
What does it train you for?

The Bachelor Degree in Tourism, Territories and Business offers a Degree program characterized by a smart combination of economic, business and socio-cultural disciplines. It provides students with the general knowledge required to manage tourism businesses (e.g., tour operators, hotels, travel agencies, cruise lines) and promote the historical, natural, and cultural heritage of a destination. The training course program provides a coherent and complete training combining theoretical knowledge with practical skills. At the end of the degree course, students will be able to analyse the demand and supply of the tourism product. Demand for the tourism product concerns the motivations for travel, the process that determines the choice of a service, consumer behaviour, and the segmentation of demand for the tourism product. The supply of the tourist product concerns the valorisation of the natural, artistic and historical-cultural resources of an area, the management of the accommodation sector and attractions of a destination, the differentiation of tourist products and the quality of services. By acquiring this knowledge, students will be able to develop entrepreneurial activities in the tourism sector or assist policy makers for the promotion of an area.

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What do you learn?

The training program includes studies in economics, business, history, sociology, statistics, mathematics and law. In the subject of Applied Micro- and Macroeconomics and Economics of the Tourism Sector, students will learn economic principles. They will recognize and interpret business facts in the subject of Business Economics and Accounting of Tourism Enterprises. They will use these skills to organize resources in the development processes of enterprises in the tourism sector by attending the courses of Management of Tourism Firms. The courses in Geography, Sociology of Tourism and Economic Statistics will extend the above general knowledge to better interpret the socio-economic phenomena. Students will acquire knowledge of spoken and written English and a second European Union language from French, Spanish, and German. Finally, students will be able to use IT tools for the management and analysis of statistical data. An integral part of the course is a 300-hour internship in companies and other organizations in Italy or abroad. Within the framework of Erasmus projects, the course offers programs abroad with the University U.LP.G.C. de Gran Canaria, the Escola Universitaria del Maresme, the University of Malaga, the University of Oviedo, A Coruña, DHBW MANNHEIN, the University of Vilnius, and the Haute Ecole Charles Magne in Liège.

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What can you do with it?

First, graduates can work as tourism sector experts in private companies and in organizations of the various public sectors. The knowledge acquired will enable them to deal with economic, managerial and organizational aspects of companies in the tourism sector, as well as to carry out qualitative and quantitative analyses of tourism supply and demand. During the training, special attention will be paid to the acquisition of relational and problem-solving skills. Second, graduates in Tourism, Territories and Business, who wish to advance their knowledge, can apply for a Master Degree course. They will have direct access to various Master Degree Courses offered by the Department of Economics and Statistical Sciences, while those who wish to enhance their competences in the tourism sector can choose the Master Degree Course in Tourism Systems and Hospitality Management (LM49), offered in Palermo in partnership with Chaplin School of Hospitality and Tourism Management of Florida International University (Miami, USA).