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Communication Sciences for Media and Institutions

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What is the objective of the course? What is it?
What does it train you for?

Communication Sciences are one of the most innovative areas of study in Italian higher education, and were conceived of to take on the profound changes in cultural, social and economic context that have occurred worldwide with the dissemination of increasingly complex and pervasive communication tools. From politics to commerce, science to everyday life, communicating has effectively become key to obtaining results that were unimaginable even just a few years ago. However, this has led to ever greater demands for skills with which to compete effectively in an arena whose confines widen every day. Centred on media and institutions, the course focuses on core knowledge of the different media, the features of the languages they use, the communication methods required and their intended purposes, but also their sociological, economic and technical implications, with particular attention to the digital media. The fields in which this knowledge can be applied are therefore the most diverse, ranging from journalism to advertising, television to public communication. For some time now, bodies such as local councils, hospitals and various other institutions have been obliged to set up Public Relations Offices which have proven to be highly effective in improving quality and performance. Two curriculum are available: Journalism, focusing mainly on traditional media and Social Media Management, dealing with digital media.

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What do you learn?

This field of study is by its very nature multidisciplinary and subject to constant content changes. The subjects taught therefore concern very different areas of knowledge, in the belief that a multiperspective approach is crucial to understanding the world of contemporary communication, especially if the goal is innovation, as required by the contemporary manufacturing industry. We therefore study subjects such as sociology, computer science, marketing, economics, political philosophy, aesthetics, semiotics, linguistics and sociolinguistics but also cinema, music, literature and, of course, languages: English, in particular, now a lingua franca in the global economy, but also Arabic, with economies and markets growing enormously day by day.

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What can you do with it?

Those wanting further, more in-depth study, acquiring additional tools of use in devising, designing and creating communication products, can enrol on the Degree Course in Public, Corporate and Advertising Communication (LM-59), which explores the same areas as the three-year course in greater depth. Alternatively, they can enrol on the Degree Course in Communication for Cultural Heritage (LM-92). The latter course focuses on the promotion of the traditional historical-artistic heritage (museums, monuments, etc.) but also on the food and wine and nature heritage. In both cases, thanks to an agreement with the "Al Manar" University of Tunis, joint Degrees are possible (but not mandatory) and legally valid in both Italy and Tunisia. This joint Degree Course is funded by the European Community with the Erasmus + programme. The job market pertaining to graduates in Communication Sciences can only be outlined in general terms here. Traditional openings range from offices managing communication for the most diverse institutional bodies and agencies to teaching (class A65), journalism and advertising agencies. Alongside these, however, many new professions are continually emerging, such as Social Media Managers who manage the identities of companies and public figures on social media networks.