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Palermo
Department Cultures and Society
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Public, Corporate and Advertising Communication

Master Degree
LM-59 R
In presence
Free
No
  • Belgium
  • France
  • Germany
  • Greece
  • Lithuania
  • Poland
  • Portugal
  • Spain
  • Tunisia
  • Tunisia

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What is the objective of the course? What is it?
What does it train you for?

The Course aims to train communication experts able to analyzing communication products and planning strategic and effective communication strategies, designing the artifacts necessary to carry them out, monitoring their material execution, and measuring their effects on audiences and markets.

The subjects of the Course are aimed at acquiring in-depth knowledge regarding the management of communication of corporates, political institutions, local and national government, public agencies and nonprofit organizations.

Emphasis is placed on advertising and digital communication, offering the tools to realize advertising campaigns, events, press services and public relations, through the use of multiple languages and technological solutions.

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What do you learn?

The course offers knowledge related to the analysis and management of communication in public, private and no-profit organisations with particular reference to advertising, digital and audiovisual communication.

Students will acquire interdisciplinary skills relating to digital marketing and brand semiotics, the organisation of human resources and the sociology of consumption and lifestyles, the economics of innovation and the sociology of political and deviant phenomena, product design and packaging, literary communication, etc.

Alongside these theoretical lessons that provide the scientific basis for the study of communication, there are highly professional laboratories-type teachings where students can acquire specific skills that are immediately spendable in the world of work.

At the end of the laboratories, students will develop a communication product.

Some of the laboratories of the course: creation of a communication campaign, service design, exhibit design, theories and techniques of polling, big data.

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What can you do with it?

Job opportunities in the public and private sector, no-profit organisations as well as political and administrative institutions are linked to the direction and management of the entire communication process in its various aspects: graduates in Public Corporate and Advertising Communication will be able to analyse, plan, implement and monitor any type of communication strategy.

They can work in different areas of communication: from public relations to journalistic information in press offices, from social media management to institutional communication, from the drafting of texts to the production of visual communication, from the design of advertising campaigns to the coordination of multiple communication actions on various media.