Tourism, Territories And Enterprises
- Belgium
- Germany
- Lithuania
- Spain
What is the objective of the course? What is it?
What does it train you for?
What does it train you for?
The Bachelor’s Degree in Tourism, Territories, and Enterprises (based in Palermo and Trapani) offers an interdisciplinary educational program that balances economic, business, and socio-cultural disciplines.
This approach equips students with essential skills for managing tourism enterprises, such as tour operators, hotels, travel agencies, and cruise companies, as well as promoting the historical, natural, artistic, and cultural heritage of various regions.
The course aims to provide comprehensive training that integrates theoretical knowledge with practical abilities, enabling students to operate in a dynamic, digital, and highly competitive sector.
At the end of the program, students will be able to analyze and interpret both the demand and supply of tourism products.
The demand includes travel motivations, factors influencing consumer choices, and market segmentation.
For this reason, students will also engage with topics related to statistics and sociology.
On the supply side, the course focuses on enhancing natural, artistic, and historical-cultural resources, managing hospitality spaces, ensuring service quality, and diversifying tourism products.
These skills will enable students to launch entrepreneurial activities in the tourism sector, support policymakers in promoting and governing regions, and contribute to the sustainable development of tourist destinations.
What do you learn?
The educational program combines studies in economics, business, history-sociology, statistics-mathematics, and law, providing students with a diversified foundational preparation suited to the many specializations that characterize the tourism sector.
Students will gain an understanding of economic principles (through courses such as Microeconomics and Macroeconomics Applied to Tourism and Economics of the Tourism Industry), develop the ability to analyze and interpret business events (in courses like Business Economics and Accounting for Tourism Enterprises), and utilize this knowledge to manage resources in the development processes of tourism enterprises (in courses like Economics and Management of Tourism Enterprises).
Their knowledge will be expanded through courses in Geography, Sociology of Tourism, and Economic and Tourism Business Statistics, helping them better understand the socio-economic phenomena affecting the tourism industry.
Students will also learn to use English effectively alongside a second European Union language (French, Spanish, or German) of their choice.
Additionally, they will be trained in the use of IT tools to manage and analyze statistical data relevant to the tourism sector.
An integral part of the program is a 300-hour internship with companies and other organizations in Italy or abroad.
Through Erasmus projects, the program has partnerships with universities in Spain, Germany, Belgium, and Lithuania.
What can you do with it?
At the end of the Bachelor's Degree program, students will have two alternative paths to choose from.
First, graduates interested in entering the workforce can take on roles as experts in the tourism sector within private companies and public organizations across various industries.
The knowledge gained during their studies will allow them to manage economic, managerial, and organizational aspects of tourism enterprises, as well as conduct qualitative and quantitative analyses of tourism demand and supply.
Special emphasis throughout the program will be placed on developing relational skills and problem-solving methodologies, aimed at fostering effective alignment between the interests of the organizations they work for and those of internal and external stakeholders.
Second, graduates looking to enhance their expertise further may pursue a Master's Degree.
In general, graduates of Tourism, Territories, and Enterprises can access a wide range of Master's Degree programs offered by the Department of Economic, Business, and Statistical Sciences.
Specifically, to deepen their knowledge in the tourism sector, this Bachelor's program provides direct access to the Master's Degree in Tourism Systems and Hospitality Management (LM-49 R), offered in Palermo in collaboration with the Chaplin School of Hospitality and Tourism Management at Florida International University (Miami, USA).