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Palermo
Department Cultures and Society
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Food and Wine Communication

Master Degree
LM-92 R & LM GASTR R
In presence
Free
No
  • Belgium
  • France
  • Germany
  • Greece
  • Lithuania
  • Poland
  • Portugal
  • Spain
  • Tunisia

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What is the objective of the course? What is it?
What does it train you for?

The Master’s Degree Course in Food and Wine Communication aims at training communication experts who have specific competences in the world of food and wine.

Food and Wine Communication is a dual-class degree, since it allows the final degree to be awarded either in the LM-92 R class (Theories of Communication) or in the LM-GASTR R class (Economic and Social Sciences of Food and Wine).

In this course students will learn to understand problems and opportunities of one of the most developed market of the world, acquiring competences about different food cultures and being able to face the challenges that this world poses both at the level of the market and of culture in general.

Students will develop skills related to the world of food and cooking, taste and the table, food and wine tourism, events and fairs (advertisers, journalists, bloggers, influencers, etc.).

But the scope of the degree course is actually much broader, since food and wine communication is not only corporate promotion but also taste education, attention to food and everything connected to it, in the ethical, political, aesthetic, social, anthropological, linguistic and semiotic fields.

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What do you learn?

The course includes subjects that prepare to understand the complexity of the languages of food and wine, their historical and anthropological dimensions, as well as to question the notion of taste and to analyse consumption styles and habits.

Another group of subjects regard the communicative aspects of food and wine, such as marketing and tourism or the media representation of food.

The optional subjects, which are focused on nutrition and health, branding processes, heritage management, literature and food, design and packaging, spaces of consumption, allow students to specialize their academic path preparing them for specific aspects of the complex field of food and wine.

One laboratory-type teaching allows students to develop professional skills in specific areas: the design of communication campaigns for food and wine products, the conception of visual identity projects for brands and companies in the sector, the production of editorial texts for food and wine.

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What can you do with it?

The Food and Wine Communication expert can work in private companies and public offices, performing the following functions: planning communication strategies for effective positioning of products and services; offering strategic consultancy for food companies, restaurants, wine shops, supermarkets, tourist agencies; analysing and designing packaging and other communication devices; handling relations with the media, drafting press releases and official speeches; working with associations and institutions that promote activities in the field of biodiversity and the promotion of gastronomic culture; writing about food and wine in both traditional media (newspapers, magazines, books) and digital media (blogs, social media, video-sharing platforms); create editorial content for magazines, food and wine guides, recipe books and specialized publishing houses; promoting food education and offering communication consultancy in the dietetic-nutritional field.