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Design

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What is the objective of the course? What is it?
What does it train you for?

The Bachelor’s Degree program aims to train technical intellectuals who are sensitive to innovative processes and critically focused on enhancing the territory.

Graduates will be capable of designing products, communication artifacts, services, systems, and strategies for businesses, public institutions, and Cultural Heritage entities.

The course emphasizes the acquisition of design methodology and practical application, combining theoretical and historical knowledge of design culture, critical understanding of technologies, market and lifestyle analysis, and environmental sustainability.

The program is structured around design workshops and includes the following key components:

  • Knowledge of design theory, history, and methodologies;
  • Understanding of social and human sciences related to the quality of artifacts in terms of communication, social and behavioral relevance, and environmental sustainability;
  • Technical and scientific knowledge concerning material innovation, their potential and applications, prototyping/production processes, and product engineering;
  • Understanding of business organization, from production processes to the analysis of consumption models.

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What do you learn?

The program develops knowledge and understanding of the various phases and aspects of design, considering the socio-cultural and technical-productive processes associated with it.

Specifically, students develop:

  • An understanding of the history and methodologies of design related to production processes and materials, along with cultural aspects related to usability;
  • Knowledge and comprehension of advanced representation techniques and methods compliant with standards;
  • Knowledge and understanding of themes and issues related to societal evolution in its various aspects (socio-cultural, economic, environmental, artistic, and creative);
  • Knowledge of mathematics, physics, and structural analysis methods to understand scientific analysis methodologies in design;
  • Familiarity with professional practices in different fields, including the fundamental principles of signification and reflection on art.

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What can you do with it?

The proposed profile aligns with the needs of a rapidly expanding market that requires technical intellectuals capable of designing new products, services, communication artifacts, systems, and strategies (product design, packaging design, exhibit design, visual and graphic design, web and new media design, UX/UI, etc.) across various sectors.

Career opportunities for Design graduates are available in both the private sector (large companies, small and medium-sized enterprises, professional studios in design and communication, service agencies in the field of new technologies, etc.) and the public sector (national, regional, and municipal administrations, other public institutions working in the promotion and communication of cultural, educational, social, and territorial resources).

Subject to curriculum evaluation, Design graduates can also continue their studies in the Master’s Degree program in Design, Sustainability, and Digital Culture for the Territory or other Master’s Degree programs.