Communication Sciences

What is the objective of the course? What is it?
What does it train you for?

Communication Sciences Bachelor's Degree is a strongly interdisciplinary course that provides the theoretical basis, the methodological tools and the technical knowledges to understand the world of contemporary communication and be able to act within it.

The different specializations of the course reflect the professional fields for which the degree prepares and are chosen after a common first year.

There are five specialization students can choose from the second year:

1. Information and Social Media;
2. Public Communication;
3. Publishing and Cultural Design;
4. Visual Culture;
5. Marketing and Advertising.

Each of them offers the opportunity to get to know the characteristics of different media, to delve into the functioning of specific types of communicative artefacts, to study the languages used in them, to identify the strategies that can be adopted to achieve specific results, and finally to master the techniques for measuring the effectiveness of communicative actions.

Because of the characteristics of its object of study, the course is distinctly contemporary and future-oriented: due to the great impact of technology on communication processes, the course provides constant attention to innovation and to the way in which technological transformations influence communication processes.

What do you learn?

The interdisciplinary nature that characterises the course in Communication Sciences involves the presence in the formative path both of the so-called humanistic disciplines and of those of a more technical/scientific nature.

Sociological, linguistic, philosophical, historical, literary, artistic and semiotic subjects therefore coexist with economics, statistics, design, computer engineering, to name but a few.

Moreover, being involved in communication entails the need to develop not only theoretical knowledge but also various practical skills, which in the course are entrusted to different laboratory-type teachings, which prepares students to realise a specific communication product.

Here, too, there are various possibilities: from written texts to journalism, from photography to visual design, from scriptwriting to websites, etc.

The course also offers possibilities for customising the curriculum, with various subjects to be chosen from a large number of optional subjects, each dedicated to a specific aspect of communication.

What can you do with it?

There are two types of professional career paths in the communication job market.

There are the professions that we can consider traditional (journalism, advertising, public communication, publishing, etc.) and there are a large number of new professions, such as the digital identity management and social media management for organisations, companies or personalities; new forms of journalism that the Internet has made possible; and also many forms of audiovisual production that have arisen with YouTube and other social networks.

Students who intend to continue their studies by specialising with a Master's Degree can directly access three courses:

1. Public, Corporate and Advertising Communication
2. Communication of Cultural Heritage
3. Food and Wine Communication While the first offers a broad spectrum preparation on strategic communication, the last two focus on production sectors towards which the Sicilian territory appears to be particularly suited and which have shown considerable economic growth in recent years.