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Communication of Cultural Heritage

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What is the objective of the course? What is it?
What does it train you for?

The Master's Degree in Communication of Cultural Heritage aims to train experts with a solid scientific basis in the tangible and intangible heritage of culture and territories.

Students will acquire specialised communication skills: in order to conceive and coordinate important projects in the field of cultural heritage, critical edition of texts and contemporary visual communiation products.

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What do you learn?

Subjects of the course are divided into interdisciplinary training activities regarding: visual culture, semiotics of cultural heritage, philosophy of experience, anthropology, food and wine and cultural heritage management.

In addition to these subjects, which provide the theoretical foundations of the degree course, there are optional subjects that enable students to personalise their course of study, but also to specialize their skills in a specific field of communication: for example, they can study Mediterranean or Arab-Islamic cultures, heritage legislation, economy of industrial culture, art criticism, curatorial practices and exhibitions, linguistic translation, intercultural theory and techniques of seriality.

In order to make the formative pathway coherent with the needs expressed by the job market, laboratory-type teachings (such as exhibit design, advertising planning, service design, virtual archaeology) offer students the opportunity to create a real communication product.

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What can you do with it?

The cultural heritage communication expert is able to: analyse, design and realise initiatives aimed at communicating cultural heritage, including artistic and monumental heritage as well as material and non-material elements typical of cultures (popular traditions, events, festivals, etc.); consult on the design and implementation of spaces aimed at the effective enjoyment of artefacts and events (museums, exhibition spaces, routes through the territory, etc.); collaborate in the design of verbal and visual communication plans, in particular within cultural institutions, public and private foundations, libraries, archives.