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Communication Sciences for Cultures and Arts

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What is the objective of the course? What is it?
What does it train you for?

Much of recent scientific progress has concerned the enhancement of communication potential. The instruments available to us today have dramatically increased the volume of communication, demonstrating unprecedented effectiveness in shaping the world and our social lives. Politics, science, trade, but also simply everyday life, have changed profoundly, posing cultural challenges of considerable importance. These Communication Sciences courses were created to fulfil these needs, giving students the chance to learn and manage the mechanisms at work in a wide range of cultural contexts in a more general or specific way. Focusing on cultures and arts, this course explores the cultural aspects which animate and guide the continuous change underlying communication. Particular attention is paid to the world of the Arts, including not only traditional knowledge areas such as history of art or literature, but also cinema, television, visual culture, music and all areas related to the web and digital media. The application fields of this knowledge are therefore the most diverse, ranging from the management of the classically understood cultural heritage (museums, monuments, etc.) to the creation of new cultural products, such as the many forms of television that use free global coverage channels such as YouTube.

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What do you learn?

This field of study is by its very nature multidisciplinary and subject to constant change in its contents. The taught subjects therefore range over highly diverse areas of knowledge, in the belief that the interaction between them is crucial to any understanding of the world of contemporary communication and innovation. The course therefore explores areas such as the history of culture, theory of literature, history of art, cinema and media, sociology, semiotics, linguistics, law, digital technologies for the cultural heritage, social philosophy and aesthetics. Particular attention is paid to the languages and literatures of different cultures, a choice which reflects the need for a multicultural approach to this type of study.

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What can you do with it?

The course’s primary progression route consists of courses in Communication for Cultural Heritage (LM-92) or in Public, Corporate and Advertising Communication (LM-59). In the former course, the knowledge provided at undergraduate level is further investigated and oriented in order to train professionals with high level communication flow management skills pertaining to cultural heritage exploitation. The expression “cultural heritage” is to be understood here in a broad sense, as it includes not only the historical and artistic monuments which abound in Sicily and the whole of Italy, but also traditional food and wine or intangible heritage. The course in Public, Corporate and Advertising Communication specifically enquires into topics related to advertising and digital media. Both courses benefit from an agreement with the Al Manar University of Tunis thanks to which joint Degrees are possible (but not mandatory).The job market for graduates in Communication Sciences includes both traditional and innovative jobs. Traditional jobs range from offices managing communication for the most diverse public or private bodies to teaching (class A65), including journalism and museums. Innovative jobs include all those dynamic occupations currently emerging from new economic contexts, such as those in the tourism field, in a sector requiring constantly increasingly skills to be competitive.